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It may be arguably what else belongs into „digital marketing.“ However, if you want to decide on your digital marketing strategy, you should be aware of these 10 – and choose the ones that you believe are best suited for your purposes. Keep in mind that they all interact with each other and often the lines are blurred.
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Email Autoresponder Page speed really matters to web users, which is why Google has always taken it into account within its desktop search rankings. As from this month (July 2018), however, it will also be factored into Google’s mobile search rankings as part of its new ‘Speed Update’.
The net digital ad revenues of Google AdWords were nearly $30 billion in 2016, and they’re on track to grow to $45 billion in 2019. Advanced Google Ads (AdWords)
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Digital marketing poses special challenges for its purveyors. Digital channels are proliferating rapidly, and digital marketers have to keep up with how these channels work, how they’re used by receivers and how to use these channels to effectively market things. In addition, it’s becoming more difficult to capture receivers’ attention, because receivers are increasingly inundated with competing ads. Digital marketers also find it challenging to analyze the vast troves of data they capture and then exploit this information in new marketing efforts.
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